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Event discovery app — branding & UX/UI
An original concept for a mobile app connecting people with independent fashion, music, art, and cultural events in Warsaw.
app
SHURA App Branding UX/UI
An event-discovery app concept with a complete brand identity and UX/UI system
SHURA is an original concept for a mobile app that connects people with independent fashion, music, art, and cultural events in Warsaw. We created the full brand identity, the information architecture, and a high-fidelity interface system that turns fragmented event discovery into one coherent experience.
Magenta-on-ink identityBrand
Event-first IAArchitecture
High-fidelity systemUI
Clickable FigmaPrototype
Project overview
City event discovery is fragmented across social feeds, venue pages, and ticket platforms. Independent events especially struggle to reach the people who would actually attend them.
SHURA proposes a sharper cultural point of view and a faster route from discovery to attendance: a bold identity, map-based discovery, saved lists, and a compact ticket flow inside one coherent interface system.
Design the full concept end to end: a loud magenta-on-ink identity, an event-first information architecture, map-based discovery with saved lists, and a high-fidelity interface system with a clickable Figma prototype.
Response
OVERVIEW
Independent fashion, music, and art events drown in algorithmic feeds and die in ticket hand-offs — an event-discovery product needed a brand and an interface that could carry a cultural point of view, not just another listing.
Challenge
Audience Needs
Search Behaviour
DISCOVERY
What we found
Personas
Three profiles shaped the information architecture, the map-first discovery, and the tone of the identity.
DISCOVERY
Challenges
PROCESS
USER JOURNEY
FROM FEED TO TICKET IN ONE APP
How it was built
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STRATEGY
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BRAND IDENTITY
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INFORMATION ARCHITECTURE
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WIREFRAMES
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UI DESIGN
PROCESS
Key insights from the concept research
Point of view wins: A defined cultural stance attracts a loyal audience faster than a complete but generic listing.
Proximity decides: Most last-minute decisions are driven by what is near and happening now.
Saving builds habit: Letting users save events turns one-off visits into a recurring behaviour.
Reduce the hand-off: Keeping discovery and ticketing in one place removes the biggest drop-off point.
Identity, architecture, and interface ship as one coherent system — not screens on top of a generic listing.
SYSTEM
Give independent culture a stage with a point of view.
BRAND SYSTEM
The identity is loud and confident, built to stand out in a feed and signal independent culture instantly.
SYSTEM
A high-contrast magenta-on-ink system with accent pops keeps every screen energetic and instantly recognisable.
A bold grotesk for headlines paired with a monospace accent for metadata, echoing posters and ticket stubs.
Display grotesk + mono accent
Grotesk for identity and titles; mono for dates, venues, and tags.
Heavy weight, tight spacing, and a magenta accent that doubles as an event marker.
A compact, confident mark that reads as a stamp of cultural curation.
SHURA wordmark
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EXECUTION
How we got there
With the identity and architecture defined, the work moved into the interface: map-first discovery, event detail, saved lists, and a compact ticket flow.
Discover
Map-first discovery
Discovery starts on a map of what is happening nearby tonight, filtered by category and taste.
UI
A high-fidelity interface system
The UI system covers discovery, event detail, saved lists, and ticketing, all built on the same bold identity.
Identity
A bold mark for independent culture
The wordmark and colour system are built to stand out in a feed and read instantly as a stamp of curation.
Delivered scope
DISCOVER
Map-based, category-filtered discovery of nearby independent events.
EVENT
Rich event detail with creator, venue, timing, and tickets.
SAVED
Save and organise events to build a recurring habit.
TICKETS
A compact in-app ticket flow with no external hand-off.
Gallery
The system, frame by frame
EXECUTION
simple_image_carousel
System
One identity across every screen
The brand system scales from the wordmark down to micro-interactions, so discovery, event detail, saved lists, and ticketing all feel like one product.
We turn product ideas into launch-ready brand and interface systems.
Identity, UX, and UI delivered as one coherent, editable system.
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